The 4-Hour Intensive
Discover the Roadmap to Bring Your Product to Market
You wouldn't leave for a long trip without your GPS, why would you start your product development journey without a roadmap? Let us ride shotgun with you!
Enroll NowWhy do 95% of all new product introductions fail?
1. The Product is Unnecessary
If your product doesn’t try to solve a problem or enhance a consumer’s life in some way, it will not succeed.
2. The Product is Launched Too Soon or Too Late
There is a reason for the saying, timing is everything.
3. The Product is Not User Friendly
From our experience conducting market research for new product development, a lot of companies have a blind spot when it comes to their product’s ease of use.
4. An Oversaturated Market
It’s hard to make noise with other bands playing on stage.
5. Poor Labeling and Package Designs
An unappealing label or packaging design can cause a product to fail quickly.
6. Poor Pricing Model
Not surprisingly, hefty pricing can contribute to why new products fail. That’s because customers tend to be price-sensitive on most products.
Source: Driveresearch.com, Feb 2023
The Rocket to Retail Roadmap
12 steps can be the difference between a smooth and efficient journey or major potholes.
Enroll NowDefine Your Target Market
Identify and define the target market for the product. Understand the importance of market research and how it can help tailor the product to their ideal customer.
Develop a Unique Selling Proposition
How does the product differentiate from competitors? Explore the product's unique features and benefits and learn how to effectively communicate them to their target market.
Create a Brand Strategy
Develop a brand strategy. Explore brand positioning, messaging, and visual identity to create a consistent and compelling brand image that resonates with the target market.
Develop a Channel Strategy
Explore different "out-of-the-box" distribution channels, such as online platforms, retail stores, or partnerships, and determine the most effective way to reach customers.
Source Manufacturers and Co-packers
Research manufacturing options, negotiate contracts, and ensure quality control throughout the production process.
Packaging Design and Printing
Learn how to create packaging that is appealing, functional, and aligned with their brand strategy. Understand regulations, layout, substrates and printing options.
Establish Distribution and Logistics
Identify distribution channels and manage logistics for the product. Look at warehousing, order fulfillment, and freight to ensure efficient and timely delivery to retailers and customers.
Implement Marketing Tactics
Understand various marketing tactics to promote the product. These digital marketing strategies, advertising, public relations, and social media to generate awareness, drive traffic, and increase sales.
Expand Distribution Channels
Reach a wider market through online expansion, partnerships with retailers, or opening their own brick-and-mortar stores.
Develop Brand Extensions
Brand extensions create additional revenue and increase brand equity and recognition. Learn how to leverage their existing brand to introduce new products or variations that cater to different customer segments or market needs.
Growth Marketing Strategies
Accelerate the product's success. They will explore techniques such as influencer marketing, affiliate programs, and targeted advertising to drive sales and increase market share.
Explore Funding and Investment Opportunities
The final step focuses on exploring funding and investment opportunities. Learn to pitch the product to potential investors or secure funding for expansion plans and growth.
Ready to map your route?
Book a call to find out how the 4-Hour Intensive can get your product on the road.
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