Blog
Thoughts on branding, retail and the entrepreneurial hustle.

Is the Era of Grit Marketing Over?
Can you still build a brand today using the same grit or guerrilla marketing tactics that worked 20 or 30 years ago?

Yes, I am a fantasy football fan, but my heart belongs to hockey.
The Capitals turning 50 is a fan milestone and a branding puzzle: how do you honor the past while building for the future?

“The unskilled are unaware of how unskilled they are, and those that are skilled don’t believe their expertise is enough.” — Adam Grant
A story about third-grade hip-hop, the iceberg graphic, and why even 10,000 hours can feel like not enough.

“Trust is the biggest currency in business today.”
What a business coach, a UVA marketing class and a room full of let-down entrepreneurs taught me about trust.
